KARMAMIA Copenhagen is a Danish fashion brand with a different approach to fashion and design.
The founder and creative director, Mia Louise Jellig-Nielsen, has a background in journalism and lives in Dubai where all KARMAMIA garments are made locally by the brand’s own tailors. This makes for a unique opportunity to make new styles within weeks, making KARMAMIA styles always up-to-date with the latest trends.
The brand is firmly rooted in the Scandinavian minimalism with a hint of the Middle East where the clothes are made. By being part of the daily production KARMAMIA is also able to monitor and guarentee proper production conditions in a way no other brand can.
The aim is to dress women in modern clothes with special attention to the fit and in classic colours and lines – making the clothes usable again and again like a true classic. KARMAMIA wants to make clothes that last more than one season.
Sustainability and responsible production
We have a different approach for creating beautiful clothes while maintaining sustainability for our planet and the people who live on it. We have our own facility in Dubai where we engage with our tailors on a daily basis and can vouch personally for every step of the production phase, instead of relying on reports and occasional visits to a faraway production facility. This also gives us a unique opportunity to maintain a running production according to demand, resulting in much less overproduction.
Most of our fabrics are made from high-quality artificial satin material that requires much less water than e.g. cotton fibers. The CO2 foot-print for our satin material is appr. 5 kg. CO2 pr. 1 kg. fabric whereas cotton, silk or viscose has a foot-print of appr. 40 kg. CO2 pr. 1 kg. fabric.
We are committed to creating clothes that can be worn for more than one season and be used in many ways. We strive to create modern classics that can be a part of the wardrobe for many years and used again and again.
Fashion and journalism are similar because they both reflect the world around us.