Privacy policy

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When you visit we collect information about all visits to our website. We use this information to improve your user experience, evaluate the use of the individual elements of the website and to support our marketing.

The collection of personal customer information takes place within the framework of existing legislation and EU General Data Protection Regulation (GDPR) legislation.

Our website automatically detects the IP address and data when you move between different pages and services on the website. In this context we use various analysis tools such as Google Analytics, which assist us in collecting statistics on the use of the website to create a better experience for you.

Data controller and contact information

This website is operated and owned by

Hindegade 6 (mailing address only, NOT for returns)
DK-1303 Copenhagen K

CVR./VAT no. DK37868175
Tel. +4578774320
[email protected]

Collection of personal data

You will always be informed in connection with collection of personal data about you. The personal data collected by us may include your name, your email address, and similar identification data, information about an online purchase and about your navigation on the website.

In connection with the submission of your data it will always be stated whether the submission is voluntary or necessary for completing the desired action, such as the completion of a transaction in our web shop.

Your personal data is collected in one or several of below cases: 

–        When you buy goods online at

–        When you sign up for our newsletter

Use of personal data

Personal data is collected and will be used in connection with:

–        Completion of orders in our web shop

–        Sign-ups for newsletter

–        Overview of purchase history

–        Statistics

–        Other marketing initiatives

Please note we will only use your personal data to send marketing material if you prior have given your explicit consent, unless legislation allows us to contact you without your prior consent. We use various analytical tools such as Google Analytics, which assist us in collecting statistics on the use of to create a better experience for you. 

To determine who visits our websites, we use cookies to create demographic and user-related statistics. This gives us the opportunity to customize and create content and services that match your and other users’ interests and desires. 

Transfer to other data controllers 

In general, we do not transfer your personal data to a third party without your consent. However, information that is used for delivery of goods will be transferred to the shipping company. Under specific circumstances and with reference to legislation, it might be necessary to transfer information to public authorities or the police. For example, information may be disclosed to the police in case of suspicion of credit card fraud. In the case of a re-organization, full or partial sale of the company, any disclosure in such connection will be in accordance with current legislation for the processing of personal data.  

Disclosure to data processors

Your personal data is disclosed to partners of KARMAMIA Copenhagen who deliver services on behalf of us for example in relation to newsletters. These partners only process the personal data on behalf of us and in accordance with our instructions.

Special for Klarna payment: In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Deletion of personal data

We will delete your personal data when we no longer need to process them in relation to one or more of the purposes set out above in section ‘Use of Personal Data’. However, the data may be processed and stored for a longer period in anonymized form.


This website uses cookies in order to optimise the web site and how it functions, so your visit to our web site is as easy as possible. Cookies, for example, will remember what you have placed in your cart, if you have ever visited the site, if you are signed in, and which language and currency you prefer to use.


We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we strive to protect the quality and integrity of your personal data in the best possible way. 

Your rights

You are at any time entitled to be informed of the personal data about you that we process, but with certain legislative exceptions. You also have the right to object to the collection and further processing of your personal data including profiling/automated decision-making. Furthermore, you have the right to have your personal data rectified, erased or blocked. Moreover, you have the right to receive information about you that you have provided to us, and the right to have this information transmitted to another data controller (data portability).

Withdrawal of consent

You may, at any time, withdraw any consent you have given and we will delete your personal data, unless we can continue the processing based on another purpose. If you wish to withdraw your consent, please contact us at [email protected]

Links to other websites etc

Our website may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies or for the practices of such companies regarding the collection of personal data. When you visit other websites, you should read the owners’ policies on the protection of personal data and other relevant policies.

Amendment of data etc.

If you want us to update, amend or delete the personal data that we have recorded about you, wish to get access to the data being processed about you, or if you have any questions concerning the above guidelines, you may contact us at [email protected]


If you wish to appeal against processing of your personal data, please contact us at [email protected] or tel. +45 78774320.